[Weekender] Heyground provides safe community for social ventures

Step into the lobby of Heyground and it‘s like falling through a rabbit hole.

The building’s sleek tile floors, stylish neon signs and hoodied entrepreneurs zooming around on electric scooters seem worlds apart from the surrounding industrial sights of Seongsu-dong in eastern Seoul.

“We call it the scrap metal view,” joked Jeong Da-hyun, a manager at impact ecosystem builder Root Impact, looking out the floor-to-ceiling window from the seventh floor. “It’s got its own charm.”